The ask: Arte Agave was a unique celebración of fine agave spirits + arts + entertainment in which Ignite Tequila was participating and featured in the main bar.
Our role: From concepting to execution, Uno was front and center supporting clients and help the vision come to life. Ignite Tequila was front and center of the event featuring main entrance bar with brand ambassador interaction and education, VIP gifts bags and art collaboration.
The results: Over 300+ Impressions throughout the event
The ask: Positioning of Heineken brand in the Multicultural Market through participation in high demand concerts for the Hispanic community.
Our role: Red Star access was born. A concert series created by the Uno Agency which involved booking of artist, POS branding, handling ticketing platforms and digital engagement.
The results: 100 + Concerts, 6,100 cases sold, 2M Social Media Impressions
The ask: Father's Day celebration within the multicultural consumer in order to create brand affinity and awareness.
Our role: Activate special celebration during Father's day. Event was curated with the multicultural consumer in mind featuring brand education, giveaways and an engaging Dominoes tournament.
The results: Program was adopted for 4 years in a row with over 1,500 attendees.
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