Jameson
World Cup Qatar 2022
The ask: Activate in the on-premise during the Qatar 2022 world cup. Enhance existing MVP Sports program and bring relevant giveaways to a soccer fanatic audience.
Our role: Concepting and merchandising of POS and giveaway element including premium raffle items for key priority accounts.
Martell Cognac
Black History Month & Women's History Month
The ask: Uplift and celebratE our Black community, especially our Black Women during and beyond Black History Month and Women's History Month.
Our role: Create a cohesive on-premises program that ties with brand key strategic initiatives and messages. Ideation, procurement and execution of activation was handled by a designated group of brand ambassadors.